Back in the day before CDs and MP3s people use to take cassettes and record tracks from the radio or from another cassette to make mixtapes. They would then sell them, share them with friends or give it to that special someone. Mixtapes could be a mix of all types of music from hip hop, house, r&b, to rock. Yet for some reason now most artist who release mixtapes are rappers, or hip hop focus DJs.
About a year ago Atlanta Housewife, Kandi Burruss, released a track "It's Okay Boy" on her Soundcloud saying it was a part of her mixtape. She utilized what I'm coining as the "Mixtape Mentality" get your audience intrigued, and qualify if they are interested and then work from there, not the other way around.
The Mixtape Mentality is beneficial for artist for many reasons:
1) You get to collaborate with established artist to introduce yourself to a new audience.
2) You can experiment with a different or new sound.
3) You can recycle tracks or use older tracks that never made your album.
4) You keep yourself fresh in the minds of your fans.
5) You test or qualify your music before you release a full fledged album.
No comments:
Post a Comment